Superbien branding lift

This project wasn’t about reinventing the studio’s branding, but giving it a well-deserved facelift.

The goal was to establish clear, concrete guidelines—not only defining the brand’s essence but also how to express it effectively.

As a studio specializing in motion design and video mapping, it was essential for the branding to highlight these core expertises. The approach balanced sleekness, boldness, and elegance, injecting a creative flair that had been missing before. This refresh also placed greater emphasis on craftsmanship, bringing the studio’s artistry into the spotlight.