Geninc

As a dynamic door-to-door franchise brand, Geninc sought to ignite inspiration among its franchisees across Europe with a fresh and meaningful collection. The challenge? Finding a way to fuel motivation and unity within the teams.

That’s when Thomas Desmoulin envisioned the powerful mantra: "Aspire to Inspire." I took this vision and transformed it into a thoughtfully designed merchandising collection—an everyday companion for franchisees, blending practicality with purpose:

• A personalized notebook to capture ideas and ambitions

• An inspiring poster to bring energy and color into offices

• A Geninc hoodie to embody the brand’s spirit

• A water bottle to stay refreshed and focused

• A mug to kickstart the day with motivation

• A tote bag to carry everything needed while on the move

More than just objects, this collection became a daily reminder of Geninc’s mission: to empower, connect, and inspire—one franchisee at a time.